Full-color business cards can be much more expensive than black & white cards and they should not be handed out to just anyone (unless you have lots of dough!), but they can definitely attract attention.

You should consider making a few for important potential clients of your photography services, and be sure to place one of your best works on the card. This way, besides providing contact information, you are giving potential clients an easy-to-find sample of your work. If you have the time and money, consider changing photos every couple of months or so for variety, though this may increase printing costs (usually the more of something you print, the cheaper you can negotiate the cost per unit).

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