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Selling Digital Photos

Separate Your Portfolio By Theme

SUMMARY: Categorize your photos to make it easier for your potential customers to find what they want.
 
When creating a physical portfolio or an online version of your portfolio, you may want to consider separating your photographs by theme.

For example, instead of placing thumbnails of all your photographs on one webpage, instead have your main page contain a sample of a few photos, then links to other webpages that each contain one type of photograph, such as wedding, portrait, animal, commercial real estate, etc.

While this makes your site more user-friendly (viewers can quickly find what they want instead of looking through a potpourri of photos), it also may help with search engines. The targeted pages, if designed and written correctly, have more of a chance of getting higher rankings for a particular type of photography than an all-inclusive page.


 
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