This tip was printed from the MalekTips Computer and Technology Help and Tips website at http://malektips.com.

Web Development - Misc. - Avoid Invisible Text

When designing web pages for promotional purposes, it can seem like a very good idea to place hidden text on the bottom of your webpages. Placing frequently used keywords hidden on the bottom of the page *may* increase your search engine position when such keywords are entered in search engine queries. My advice is to resist this temptation. Why? More search engines are starting to penalize this technique (yes, it is not that hard to detect - just look for a font color tag with the same value or similar value to a body color tag). Even if the search engines do not detect this, they still frown on this technique. If you are reported to a search engine, it is likely that you could be blacklisted forever from submitting websites to such search engines. There are other ways to promote webpages and set up your site for high search engine positions, so avoid invisible text.